Mass marketing seeks to promote one's product to the widest possible audience, with the assumption that sales will increase in proportion to the number of people exposed to the advertisement.

Answer the following statement true (T) or false (F)


True

Business

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Ultimate Sportswear has $170,000 of 10% noncumulative, nonparticipating, preferred stock outstanding. Ultimate Sportswear also has $570,000 of common stock outstanding. In the company's first year of operation, no dividends were paid. During the second year, the company paid cash dividends of $37,000. This dividend should be distributed as follows:

A. $9250 preferred; $27,750 common. B. $0 preferred; $37,000 common. C. $18,500 preferred; $18,500 common. D. $20,000 preferred; $17,000 common. E. $17,000 preferred; $20,000 common.

Business

The strategy of the ______ is to continue to improve the existing technology as rapidly as possible while still allowing the use of the old technology.

a. compression approach b. generational change approach c. next-generation approach d. technology change approach

Business

What are the three generic strategies for dealing with environmental effects of operations?

Business

Nikola was laid off from his job and needs to find new employment. According to Maslow's hierarchy of needs, the need to find work represents a ________ need. 

Fill in the blank(s) with the appropriate word(s).

Business