A manufacturer that uses several competing channels to reach the same target market is using multichannel distribution.
Answer the following statement true (T) or false (F)
True
Multichannel distribution occurs when a producer uses several competing channels to reach the same target market.
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Dividend yield relates dividends per share to market price per share
Indicate whether the statement is true or false
All of the following are reasons that marketers may be losing confidence in network television advertising EXCEPT which one?
A) Production expenses for a polished TV commercial can be substantial. B) Network television no longer commands the majority of broadcast spending. C) Many viewers are using DVRs to watch television shows after they have aired. D) Network television advertising is not as effective at marketing toward smaller and more narrowly defined target markets. E) The results of network television advertising are not as easily measurable as the results of Internet advertising.
Stating: “According to the company code of ethics, you must not accept a gift over $25” is an example of which type of influence tactic?
A. ingratiation B. legitimating C. pressure D. rational persuasion
How has the role of unions changed over the years in the U.S.? Why?
What will be an ideal response?