Which of the following is an advantage of using the Social Communication Model in shaping messages?
A) People can take pieces of the communication based on interest.
B) The message is well controlled by the sender.
C) There is less information overload as users only take what is of most use to them.
D) There is increased productivity and increased employee engagement.
E) Conversational threads are easier to respond to.
Answer: A
Explanation: A) Potential problems with the Social Communication Model include information overload, fragmented attention, security risks, distractions that hurt productivity and the need to monitor and respond to numerous conversational threads. The advantage is that people can take information that is of greatest interest to them, and disregard the rest.
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