Which of the following is the first step a firm should take when deciding whether or not to go global?

A) Develop marketing mix strategies for foreign markets.
B) Analyze whether it is in the firm's best interest to focus on the domestic market or to expand to international markets.
C) Identify the most attractive global markets for the firm's products.
D) Select a market-entry strategy that fits the firm's desired level of commitment.
E) Identify potential partners in international markets.


B

Business

You might also like to view...

While it does not mean condoning unkind actions, ______ is a manifestation of the personal control we have over our lives.

A. trust B. forgiveness C. honesty D. interpersonal perception

Business

Dorothy borrows $10,000 from the bank. For a four-year loan, the bank requires annual end-of-year payments of $3,223.73. The annual interest rate on the loan is ________

A) 9 percent B) 10 percent C) 11 percent D) 12 percent

Business

The disposal of nonhazardous solid waste is A)generally regulated by state law, but the federal government sets guidelines that must be followed

B)the only area of environmental concern that has yet to be regulated by federal action. C)completely governed by federal administrative law. D)currently the subject of great debate since the federal government has declared such activity falls under the Endangered Species Act and, therefore, a small annoying fly known to frequent landfills must be protected.

Business

Which of the following is NOT a reason why capital budgeting for a foreign project is more complex than for a domestic project?

A) Parent cash flows must be distinguished from project cash flows. B) Parent firms must specifically recognize remittance of funds due to differing rules and regulations concerning remittance of cash flows, taxes, and local norms. C) Differing rates of inflation exist between the foreign and domestic economies. D) All of the above add complexity to the international capital budgeting process.

Business