The ratio (proportion) of the sales volumes for the various products sold by a company is called the:
A. Sales mix.
B. Inventory cost ratio.
C. Production ratio.
D. Relevant mix.
E. Current product mix.
Answer: A
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In terms of globalization and the impact on Canadian businesses, Canada must do all of the following, except:
A) Block the transfer of intellectual capital. B) Recognize that performance will be more important than ownership and control of business. C) Forge international links. D) Recognize that there will be less distinction between foreign and domestic enterprises. E) Restructure research and development.
In the context of SWOT analysis, strength refers to the ________
A) unique sources of advantage that the marketing plan should leverage B) circumstances that limit the company's performance and should be addressed C) potentialities that would improve profitability and should be addressed D) current and possible factors that could impede performance E) aspects of the geo-political environment that strengthen the stand of the business at present
Value-based marketing requires that firms charge a price that customers perceive as giving them a good value for the product they receive.
Answer the following statement true (T) or false (F)
Management at Felton Corp. were not aware that sexual harassment was taking place, but the victims demonstrated that they should have known. According to the Equal Employment Opportunity Commission (EEOC), in this situation the employer is guilty of sexual harassment.
Answer the following statement true (T) or false (F)