A winery introduced a brand wine that it priced twice as high as its other wine. This is an example of product extension by a(n) ________
A) downward line stretch
B) product mix
C) cannibalization strategy
D) upward line stretch
E) prestige stretch
D
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Slick It, Inc. ? Render is a salesperson for Slick It, Inc. Slick It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Render thought that several changes needed to be made to a particular product, but Slick It management reminded him that the stores, not Slick It, owned the brand. ? However, because Slick It had been concerned about dropping sales, management listened to Render's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Slick It to set a single price for multiple units. This had the potential of increasing sales and therefore
profits, so management agreed to consider Render's suggestion. Refer to Slick It, Inc. Because Slick It sells its products under different brand names, each product is a A. manufacturer brand. B. private brand. C. producer brand. D. generic brand. E. no name brand.
An unfavorable balance of trade occurs when
A. exports are greater than imports. B. imports are greater than exports. C. the total outflow of money is greater than the total inflow of money. D. the total outflow of money is less than the total inflow of money. E. exports equal imports.
When common stock is issued at an amount greater than par value, the difference between the par value and the proceeds from the sale is recorded by
A. crediting the common stock account. B. debiting an additional paid-in capital account. C. crediting the retained earnings account. D. crediting an additional paid-in capital account.