The lead customer tier tends to generate moderate revenue, but only a small amount of business
Indicate whether the statement is true or false
False
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A machine costing $75,000 is purchased on September 1, Year 1. The machine is estimated to have a salvage value of $10,000 and an estimated useful life of 4 years. Double-declining-balance depreciation is used. If the machine is sold on December 31, Year 3 for $13,000, the journal entry to record the sale will include:
A. A credit to gain on sale for $4,979. B. A debit to loss on sale for $2,625. C. A credit to accumulated depreciation for $59,375. D. A credit to gain on sale for $8,000. E. A debit to loss on sale for $3,042.
Jaime Gonzalez owns a small publishing company in Utah and has a very restrictive budget for the market research he currently needs to conduct. He requires a large sample size for his research in order to arrive at insightful conclusions
Additionally, he wants to have excellent control over his sample. Keeping in mind his restrictive budget and other specifications, which of the following methods of contact would you advise Jaime to use? A) telephone interviews B) individual interviews C) online surveys D) mail questionnaires E) focus group interviews
Which of the following is typically true during the decline stage of the product life cycle?
A) Advertising expenses increase. B) Sales promotion efforts are increased. C) Public relations efforts are the promotional focus. D) Personal selling costs are increased. E) Spending on all elements of the promotion mix is reduced.
One-stop shopping by consumers is enhanced by _____
a. the sorting process b. store-based inventory systems c. regionalization of department stores d. consumer credit