To be successful in reaching diverse audiences, advertisers must:
a. Find one overarching strategy that will work with all audiences
b. Understand and embrace the diversity of American consumers
c. Focus primarily upon the fashion and sports industries
d. Pay better attention to U.S. Census data
b
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Which of the following is not an example of an extensional device?
a. dating b. quotation marks c. signal response d. indexing
According to Cialdini, cultural premises are "fixed action" patterns or shortcuts that help us process the enormous amounts of information coming at us
Indicate whether the statement is true or false
Which type of information will help you focus on news stories happening nearest to your audience?
A. demographic B. psychographic C. geographic D. telegraphic
A task force is
A. High in satisfying needs for inclusion and openness B. Low in satisfying needs for inclusion and openness