Credibility is best defined as the:

A. level of preparation required to create an appropriate environment for the respondents participating in a research.
B. degree to which research data is qualitative or quantitative in nature.
C. degree to which a specific investigated issue leads the respondent to give a socially expected response.
D. degree of rigor, believability, and trustworthiness established by qualitative research.
E. degree to which the results of a research are socially acceptable.


Answer: D

Business

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