Twitter ______.

A. began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices
B. can’t be used effectively in public relations
C. can’t be used effectively in advertising
D. can’t be used effectively in news gathering


A. began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices

Communication & Mass Media

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According to Mike Paul, who is known as the Reputation Doctor, what is necessary to succeed in the area of crisis communications?

a. strong moral foundation b. organizational experience c. political awareness d. collaborative spirit

Communication & Mass Media