When an organization rewards the same set of behaviors that it says are important, this is an example of the ______.
a. encouragement of in-group membership
b. discouragement of out-group membership
c. reinforcement of shared values
d. establishment of storming
c. reinforcement of shared values
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________ is established when the measured items are conceptually consistent with a construct definition
A) Nomological validity B) Composite reliability C) Convergent validity D) Discriminant validity E) None of the above
Describe the three levels of relationship marketing.
What will be an ideal response?
When products are indistinguishable or there is a prior relationship between customer and vendor, a purchase is most likely based on a(n):
A) product buying motive B) patronage buying motive C) rational buying motive D) emotional buying motive E) group buying motive
Discrimination again short people, tall people, or divorced persons is known as subtle discrimination
Indicate whether the statement is true or false