The adjusting entry to adjust supplies was omitted at the end of the year. This would effect the income statements by having

A) expenses understated and therefore net income overstated
B) revenues understated and therefore net income understated
C) expenses understated and therefore net income understated
D) expenses overstated and therefore net income understated


A

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Although teenagers do not have the income of older consumers, they are still an attractive marked based on income. Why?

A) Because they have less money, they are more careful of how they spend it. B) Parents lead the teenagers into what they buy; hence any understanding of adult buying patterns can be useful for teenagers as well. C) Teenagers have more consumer confidence and are, therefore, more likely to be swayed by promotional material. D) Teenagers don't have the income of adults, but it's almost all discretionary, meaning that they can spend it as they see fit.

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In a short essay, discuss the fieldwork issues facing researchers conducting international marketing research

What will be an ideal response?

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The financial analysis section of a business plan should ________

A) be included only if you have an existing company B) omit exact dollar figures C) explain how much money you already have D) omit one-time expenses

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In a brand recognition strategy, how can marketers tell if consumers are truly able to identify the brands they have seen and distinguish between those and brands that they have not been exposed to?

A. They ask consumers what comes to mind when they think about the brand. B. They ask consumers to compare the brand to a person, animal, or car. C. They ask consumers questions about details of the brand. D. They repeat the technique several times. E. They use decoys that consumers could not possibly have seen.

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