The Microserf was in a blind panic; now that the latest version of the Bob operating system was ready for sale, he would have to latch onto a new project team or face life on the mean streets of Redmond. This is indubitably an:
A) Emotional issue for the clients.
B) Internal, intellectual issue.
C) Emotional issue for the project team.
D) External, intellectual issue.
C
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Managing up ______.
a. is seldom effective b. is almost impossible to do c. mirrors how leaders build relationships with followers d. should only be attempted by the most effective and talented followers
________ describes using one supplier for a component and a second supplier for another component, where each supplier acts as a backup for the other
Fill in the blanks with correct word
The strong brand images of Apple, Samsung, Nike, BMW, and McDonald's give them a ________ in their respective markets.
A. marketing challenge B. micro advantage C. competitive advantage D. market opportunity E. macro analysis
List and describe two entrepreneurial tactics in market research.
What will be an ideal response?