After a few weeks in school, all students know that they should raise their hand if they want to speak in class. This is an example of what aspect of communication?

a. context
b. rule
c. encoding
d. feedback


b

Communication & Mass Media

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According to the text, the study that exposed children to commercials featuring either

French fries or apple dippers found that when children were given a choice of either food after watching the commercials:

a. The commercials had no significant effect on their food choice. b. Children tended to choose the food that matched what they had seen in the commercials. c. Regardless of the commercial viewed, all of the children tended to select French fries instead of apple dippers. d. Regardless of the commercial viewed, all of the children tended to select apple dippers instead of French fries. e. There was a strong effect of parental advice: If parents instructed their children to choose the healthier food, they almost always did so.

Communication & Mass Media

When using the ______ code, the receiver accepts the dominant ideology in general but engages in some selective interpretation in order to better fit his or her view of the world.

A. negotiated B. oppositional C. dominant D. Morse

Communication & Mass Media

Using a phrase such as “I was saying” is a technique used when ____ conversations

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Behnke and Sawyer found that anxiety decreases as speakers go from one segment of their speeches to the next

Indicate whether the statement is true or false

Communication & Mass Media