A firm's entrance into various sporting goods categories (e.g., in-line skates) fits into this new product category
A) classically innovative products
B) new category entries
C) line extensions
D) improved products
B
You might also like to view...
At Boeing, salespeople work with company specialists, such as financial analysts, technical specialists, and engineers, to call on potential and current customers. This is an example of ________
A) territorial selling B) team selling C) professional selling D) industry specialization selling E) transactional selling
We create our own psychological worlds by:
a. selecting what enters our mind and what shape it takes after it does b. not selecting what enters our mind, but what shape the items take c. not selecting what enters our mind or what shape the items take d. selecting what enters our mind, but not what shape it takes
In the Parlato v. Equitable Life Assurance Society of the United States case, the court held:
a. the duty is on the party with whom an agent deals to discover the principal's identity. b. the agent's disclosure of a trade name and the plaintiff's awareness of that name are sufficient to protect an agent from personal liability on a contract. c. a principal is not responsible for torts its former agent commits after termination of the agency relationship against a third party unknown to the principal. d. apparent authority of an agent is always terminated at the same time as the termination of the agent's actual authority.
Customer loyalty cannot be earned.
Answer the following statement true (T) or false (F)