Which of the following steps in the segmentation process involves determining the demographics, lifestyles, and usage behaviors that make one segment meaningfully different from another?
A) segment strategy "acid test"
B) segment positioning
C) segment attractiveness
D) segment profitability
E) segment identification
E
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Under the Electronic Fund Transfer Act (EFTA), the operators of electronic fund transfer (EFT) systems are given a maximum of thirty (30) calendar days to investigate errors or provisionally recredit the customer's account.
Answer the following statement true (T) or false (F)
Which of the following is not an approach to assess multi-item scale reliability?
A) test-retest reliability B) construct reliability C) alternative forms reliability D) internal consistency reliability
Given the following cost data, what type of cost is shown? Total Cost # of units $500 1 $1,000 2 $1,500 3 $2,000 4
A) mixed cost B) variable cost C) fixed cost D) none of the above
A(n) ________ exists if both parties know the object of the contract but are mistaken as to its value.
A. mutual mistake of a material fact B. mutual mistake of value C. innocent misrepresentation D. unilateral mistake