One approach to measuring the effectiveness of publicity-based public relations is to
A. request the TV station record its name and dates of when the news item was broadcast.
B. count the number of exposures in the media.
C. hire a clipping service.
D. conduct a readership survey.
E. conduct a content analysis.
Answer: B
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Variance analysis is the process of comparing actual information about input costs and usage to standards.
Answer the following statement true (T) or false (F)
Pack-it Co. sold a packaging machine to Boxes Ltd. and nothing was said in the contract about any guarantee of quality or performance. The machine broke down after one day of use. Which of the following statements is true?
A) Boxes Ltd bought "as is" and must pay the cost of the repair itself. B) The Sale of Goods Act implies a term of fitness for general use into the agreement even thought the parties said nothing about it. C) The courts will imply a warranty into an agreement by common law principles. D) Boxes may rely on Pack-it's express warranty. E) None of the above.
For your business to be successful you will need a strategy for beating the competition, i.e., your ________.
A. competitive advantage B. customer analysis C. target market D. market analysis
What are the four primary drivers of supply chain management?
A. Facilities, inventory, transportation, e-business. B. Facilities, investment, transportation, e-business. C. Facilities, inventory, transportation, information. D. Inventory, investment, transportation, e-business.