Which of the following is the method by which marketers collect available information about what is going on in the world that is relevant to their business?
A) a marketing decision support system
B) marketing management
C) longitudinal research
D) a marketing intelligence system
E) data mining
D
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Paul has been tasked with creating a new microsite on his engineering company's intranet. The site will house company-approved design procedures and efficiency strategies for all employees. Creating the design microsite is a form of
A. strategy management. B. e-management. C. project management. D. knowledge management. E. morale management.
Many firms try to protect their human capital and diversify the ownership of their vital knowledge through the following means, except
A. by developing learning programs. B. by recruiting talented individuals from the best research institutions. C. by shackling employees with 'golden handcuffs.' D. by emphasizing teamwork.
____ is most likely to cause a repetitive stress injury.
A. Too much typing B. Too many major incidents C. Long hours on the service desk D. Having to repeatedly escalate calls to level 2 analysts
According to ________, only the party who contracted for the accountant's work may sue
A) the Ultramares Doctrine B) Section 552 of the Restatement (Second) of Torts C) the reasonably foreseeable user rule D) market share theory