Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's
image or its individual product communications?
A) direct marketing
B) public relations and publicity
C) personal selling
D) advertising
E) sales promotion
B
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The Smoot-Hawley Tariff Act of 1930 has generally been associated with
a. falling tariffs. b. increases in the volume of trade. c. intensifying the worldwide depression. d. efforts to liberalize nontariff trade barriers.
An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not and no pretest measure is taken is called the ________
A) one-shot case study B) random group C) static group D) manipulated treatment study E) posttest-only control group design
In addition to formulating a specific purpose written from your own perspective, it is also helpful to assess the speech from the audience’s perceptive, including the composition of a desired ______ objective.
a. social b. behavioral c. cultural d. political
Treasury stock or treasury shares are shares a firm has previously issued and later reacquired. Reasons for reacquiring outstanding common stock include which of the following?
a. to use in option arrangements, only b. to invest excess cash, only c. to defend against an unfriendly takeover bid, only d. to distribute cash to shareholders in a tax-advantaged way, only e. to use in option arrangements, to invest excess cash, to defend against an unfriendly takeover bid, and to distribute cash to shareholders in a tax-advantaged way