A review of a movie in a local magazine or on a popular daily television show is an example of
A. public relations.
B. sales promotion.
C. personal selling.
D. publicity.
E. direct marketing.
Answer: D
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A performance review system in which all employees within a business unit are ranked against one another is known as a
A. standard curve. B. normal distribution. C. performance positioning. D. forced ranking. E. unit grading.
When making business telephone calls, you do not need to smile because the other person can't see you
Indicate whether the statement is true or false
The unusual demand for basic necessities in the aftermath of a natural disaster is an example of ______.
a. cyclical variations b. irregular variations c. seasonal variations d. exponential variations
Describe some ways a company can rebrand a product.
What will be an ideal response?