If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?
A) create a combined positioning that addresses all competitors
B) prioritize competitors
C) choose the most important set of competitors to serve as the competitive frame
D) adopt lowest common denominator positioning
E) develop the best possible positioning for each type or class of competitors
D
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Brian works for Pharmatech Labs and is conducting research on a certain topic. For the research, he needs a budget of $50000, but the authorities of the lab are willing to fund him only $30000. In this context, this restraint on the budget is an example of a _____.?
A) ?proposal B) ?hypothesis C) ?limitation D) ?citation
A college professor copies seven chapters from a book called "How to Get Better Grades-A Creative Approach to College Success!" There are ten chapters in the book. She incorporates this material into a packet that is printed in her college's copy center. The packet is then placed on the required materials list for students to purchase and is sold in the local book store. The author of the book believes the professor has violated his copyright.
A. The author is right. The professor should not have copied the chapters and placed them for sale in the bookstore. B. The author is technically correct. However, even though an infringement occurred, he cannot sue the professor since educational personnel are exempt from liability under copyright law. C. The author is not correct. Under the "fair use doctrine," a college professor can copy material and distribute it to students for educational purposes. D. The author is not correct. It does not appear that the professor actually made any money from the alleged copyright infringement.
The Food and Drug Administration does not have which of the following powers:
a. to restrict false advertising of drugs b. to inspect factories where drugs are manufactured c. to prosecute physicians who violate the learned intermediary rule d. to seize drugs that have been approved to be on the market e. all of the other choices are FDA powers
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Indicate whether the statement is true or false