Which of the following statements is not true when describing adjacent tenants?
A. Adjacent tenants cause congestion, which drives customers away.
B. Competing adjacent retailers have the potential to build traffic.
C. Complementary, adjacent retailers have the potential to build traffic.
D. Complementary retailers target different market segments and have a similar merchandise offering.
E. The principle of cumulative attraction states a cluster of similar and complementary retailing activities have greater drawing power than isolated stores.
Answer: D
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