James Lambert is an assistant territory sales manager at Cellcom, a leading wireless service provider in Europe. James manages the salespeople in a small city in France. There are many players in the wireless service provider market, and it is becoming increasingly difficult to position the company as unique. What can James do to position Cellcom as a unique company, when compared to its competitors?
A. Reduce the call rates by half.
B. Increase the mass media advertising of Cellcom.
C. Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts.
D. Ask salespeople to discuss the weakness of competition in every sales call.
E. Instruct salespeople to spend more time on each sales call.
Answer: E
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