What is (are) the major reason(s) more research is not used in public relations program planning, monitoring, and evaluation?
A. Lack of funds D. Both A and C
B. Lack of research skills E. Both B and C
C. Lack of management pressure
E
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With stealth marketing, brand ambassadors are not being paid or compensated to promote and talk about a brand
Indicate whether the statement is true or false
A practical approach which is frequently used by managers when setting normal long-run prices is the cost-plus approach
Indicate whether the statement is true or false
Trein, Inc entered into a one-year, $1 million contract with Mia, a sports celebrity, to promote Trein's products. E-presto Inc, a competitor of Trein, was interested in having Mia promote its products but knew of her contract with Trein. E-presto offered Mia a three-year, $5 million contract. Mia left Trein and signed with E-presto. If Trein sues E-presto for tortious interference with a
contract, E-presto a. will be able to establish a justification since E-presto was acting to protect an existing economic interest. b. will be able to establish a justification because, in talking to Mia, E-presto was exercising its First Amendment freedom of speech. c. will be able to establish a justification because to decide otherwise would subject Mia to involuntary servitude. d. will not be able to establish a justification.
The Privacy Act of ____ is the primary law controlling what many government agencies can and cannot do with the information they hold.
A. 1972 B. 1974 C. 1976 D. 1978