Closing entries are made in the

a. sales journal.
b. purchases journal.
c. general journal.
d. cash receipts journal.


c

Business

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Potential entrants are more likely to be deterred from actually entering an industry when

A. buyer switching costs are moderately low because of strong product differentiation among incumbent firms. B. the relative cost positions of incumbent firms are about the same, such that no one incumbent has a meaningful cost advantage. C. incumbent firms are complacent. D. buyers are not particularly price-sensitive and the industry already contains a dozen or more rivals. E. incumbent firms are willing and able to be aggressive in defending their market positions against entry.

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Marketers ________ an advertising campaign to ensure that various elements of the campaign will work in an integrated fashion and do what they are intended to do.

A. monitor B. posttest C. pulse D. pretest E. flight

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Decision situations where we have difficulty in accurately determining various weighting factors are excellent candidates for the Analytic Hierarchy Process analysis

Indicate whether the statement is true or false

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When a bond is purchased in the secondary bond market at a discount, the amount of discount treated as interest income when the bond is sold prior to maturity is the:

A. accrued market premium. B. accrued market discount. C. market discount. D. market premium. E. None of the choices are correct.

Business