Most partnerships have ____ partners.
A. two
B. three
C. four
D. five
E. more than five
Answer: A
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Sometimes it is preferable to market to a particular age group rather than a mind-set; in such an instance, psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation
variables. Indicate whether the statement is true or false
An organization with a market orientation
A. identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace. B. strives to satisfy the needs of consumers while also trying to achieve its goals. C. satisfies the needs of consumers in a way that provides for society's well being. D. focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value. E. focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
In which form of organization does the owner have greatest control?
A. General partnership B. Limited partnership C. Sole proprietorship D. Corporation
The __________ precludes imposing liability on directors and officers for honest mistakes in judgment if they act with due care, in good faith, and in a manner reasonably believed to be in the best interests of the corporation
a. duty of diligence. b. duty of obedience. c. business judgment rule. d. None of these is correct.