Explain the necessity to determine the purpose of communication


To speak or write effectively, you must think through what you are trying to say and understand it thoroughly before you begin. Ask yourself why you are preparing a message and what you hope to accomplish. Condense the answers into a brief sentence that outlines the purpose for writing or the central idea of your message. You will use the central idea to organize your message to achieve the results you desire.
The major purpose of many business messages is to have the receiver understand logical information. Informative messages are used to convey the vast amounts of information needed to complete the day-to-day operations of a business—explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, and so forth. Some messages are intended to persuade—to influence or change the attitudes or actions of the receiver. These messages include promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, employees, stockholders, customers or clients, and others. Additional purposes include establishing a good relationship with your audience and establishing and maintaining your own credibility as a professional, both of which can help increase persuasiveness. In addition to identifying the purposes of the message, it is also important to decide which channel and medium would be most effective and appropriate.

Business

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When the real exchange rate of the Japanese yen depreciates,

a. the yen's nominal exchange rate must also depreciate. b. the yen's nominal exchange rate must remain constant. c. the yen will trade for more units of a foreign currency. d. the yen will trade for fewer units of a foreign currency.

Business

If you want to call attention to the visuals in a formal report, you should

A) work them into the table of contents. B) submit them as a separate enclosure. C) cite their sources in the bibliography. D) include a list of illustrations as a prefatory element. E) refer to them in your conclusions and recommendations.

Business

Why are some research questions best answered under controlled laboratory conditions?

What will be an ideal response?

Business

Which of the following statements characterizes defined benefit plans?

a. They are comparatively simple in construction and raise few accounting issues for employers. b. Retirement benefits depend on how well pension fund assets have been managed. c. Retirement benefits are based on the plan's benefit formula. d. All of these.

Business