Discuss the two keys to the success or failure of a company
What will be an ideal response?
Answer: A company's success or failure is thus closely linked to the following keys:
1. The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.
2. The different functions in a company must appropriately structure their processes and resources to be able to execute these strategies successfully.
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In the early days of the CIO, one of the key features that distinguished it from the AFL was an acceptance of minorities, immigrants, and women into the union.
Answer the following statement true (T) or false (F)
McDonald's restaurants inside Wal-Marts and Starbucks inside Super Targets are examples of ________, whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands
A) cooperative marketing B) cross-promotion C) retail co-branding D) ingredient branding E) feature promotion
List and give examples of the five categories of service offerings
What will be an ideal response?
Delta Services, Inc., is the major wholesale distributor of software in the state of Florida. Its closest competitor is Efficient Systems Company, another Florida firm. The two firms agree that Delta will operate in south Florida and Efficient will operate in north Florida. This is
A. a group boycott. B. a market division. C. a price-fixing agreement. D. a tying arrangement.