According to author Stacks, a communications goal should be informed by which one of the following?
a. research in the marketplace
b. research on the organization
c. consumer viewpoints
d. stakeholders’ priorities
b. research on the organization
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By imagining the logical consequences of communication fears, you
can increase their probability of happening. Indicate whether the statement is true or false
To use illustrations effectively, you should be certain that your stories are directly relevant to the idea or point they are supposed to support
Indicate whether the statement is true or false
When using computer-generated visual aids, which basic design principle is easy to ignore?
A. ease of handling B. aesthetics C. simplicity D. visibility
A critic makes the claim that MLK Jr. uses the phrase "If I had sneezed" in his speech to the Memphis sanitation workers to illustrate the movement from his individual leadership to a vision of the civil rights community as a whole. What part of communication criticism is highlighted in that claim?
a. textualization b. analysis c. interpretation d. judgment