Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use?
A. scientific evidence
B. straight sell
C. comparison
D. demonstration
E. animation
Answer: D
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When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing
Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days? A) education B) age C) income D) gender E) physiological needs
Effective leaders use ______ to get things done.
A. influence B. coercion C. rewards D. legitimacy
When posting a column total in the purchases journal, a credit should be posted to
A) Merchandise Inventory B) Accounts Payable C) Sales Returns and Allowances D) Cash
The stage of the marketing research process that may be eliminated is _____
a. problem definition b. implementation of findings c. recommendations d. primary data generation