As your textbook explains, each main point of your first speech should

A. cover a single aspect of the topic.
B. end with an internal summary.
C. begin with a question.
D. have its own introduction.
E. be preceded by a preview statement.


Answer: A

Communication & Mass Media

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Ethical standards refer to the solid system of ethics that guide you. The law tells what you must do. Ethics tell you what you ______.

a. must do b. can do c. should do d. should not do

Communication & Mass Media

Taglines can __________.

A. be used to organize research materials into categories B. be used to create a rough outline of your speech C. serve as specific points in your argument D. all of these choices E. none of these choices

Communication & Mass Media

Executives at Hawkins Enterprises want to incorporate CSR into the firm’s long-term strategies. Which of the following questions is essential for the executives to ask at this stage?

a. How do Hawkins’ business activities affect stakeholders and the environment? b. Is Hawkins in compliance with state and federal laws that mandate CSR? c. How will Hawkins’ CSR efforts compare to industry and global standards? d. Will Hawkins’ suppliers and employees be able to incorporate CSR practices?

Communication & Mass Media

In his hierarchy of human needs, Maslow argues that some needs must be fulfilled

before others become salient. According to this perspective, the most basic need is ______. A) belonging B) physiological C) self-actualization D) esteem

Communication & Mass Media