Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?
A) fixed annual budget
B) suitable for long-range planning
C) priority given to role of promotion as an investment
D) calculated to reflect what the company can spare for marketing communications
E) based on the immediate impact of promotion on sales volume
D
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Which of the following measures can be used to evaluate a company's ability to meet future debt obligations after paying income taxes and interest and making capital expenditures?
a. Earnings per share b. Net income c. Cash flow adequacy ratio d. Net increase or decrease in cash and cash equivalents
Practical capacity is always used to calculate fixed overhead rates
Indicate whether the statement is true or false
Callie owns two trucks. She offers to sell the Dodge for $20,000 to Evan, who accepts. She offers to sell the Ford for $20,000 to Gwen, who says, "Too much." Callie's offer was terminated by
A. Evan and Gwen. B. Evan only. C. Gwen only. D. neither Evan nor Gwen.
Explain the concept of a surrogate key
What will be an ideal response?