Available-for-sale debt securities are valued on the balance sheet at
a. cost, adjusted for the effects of interest.
b. maturity value.
c. fair value.
d. original cost.
C
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A crisis management plan should
A) define operational procedures and outline communication tasks and responsibilities. B) make provisions for concealing operational issues from the news media. C) avoid limitations on who is authorized to speak on behalf of the company. D) never include contact information for key executives and personnel. E) be built based on small business standards.
When the subheads and body copy of an advertisement are localized, not simply translated, it is an example of:
A) local advertising. B) global advertising. C) pattern advertising. D) advocacy advertising. E) stereotype advertising.
Which of the following is TRUE for distributor brands?
A) They sell at higher volumes than national brands and are also known as generics. B) They are usually sold at higher prices than national brands because production costs are higher. C) They are always of better quality than national brands as production is strictly monitored. D) They can generate a higher profit margin because of their lower cost structure. E) Advertising costs for distributor brands are much higher than those for national brands.
Answer the following statements true (T) or false (F)
1. After analyzing the environment, managers should reexamine the mission and values to see if they need to be changed. 2. A mission is often based on or also creates a vision that defines where the company is headed in inventing its future and why. 3. The company situation analysis has three steps. 4. In the assessment of competitive strength, one should compare the critical success factors for the business to those of each major competitor.