Characteristics of individuals, groups, or organizations that are used for dividing a total market into smaller homogeneous groups are called ____ variables.
A. marketing
B. classification
C. segmentation
D. stratification
E. division
Answer: C
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Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company
She is using ________. A) press releases B) product publicity C) crisis management D) institutional advertising E) lobbying
Which of the following is LEAST likely to be an example of routinized response behavior?
A. buying soap at a convenient supercenter B. filling the car with gasoline C. buying a burrito at Taco Bell D. purchasing a new pair of shoes E. buying a Coke
It is an unprofessional customer service strategy to encourage and reward the core group of customers who are often responsible for a large percentage of sales.
Answer the following statement true (T) or false (F)
When price helps Jaime decide to purchase a Chevrolet Cavalier instead of a Mercedes because she also wants a Harley-Davidson motorcycle, price serves the function of
A. demander. B. decision maker. C. facilitator. D. intermediation. E. allocator.