Raul is working on a message trying persuade students and staff to get a flu shot this year. Which of the following would be the most effective message regarding the recommendation to get the shot:

a. shots are offered at the clinic Monday through Friday. They are free and to schedule and appoint go to the website and click on schedule an appointment.
b. you can protect yourself by getting a flu shot
c. the campus clinic offers flu shots free of charge for all staff and students
d. getting the shot could help others by making you less contagious


a. shots are offered at the clinic Monday through Friday. They are free and to schedule and appoint go to the website and click on schedule an appointment.

Communication & Mass Media

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“Either you will buy this car from me today or you can go somewhere else and get ripped off.” What flaw prevents you from accepting this statement?

a) The middle term is not used in its universal or unqualified sense. b) The minor premise doesn’t affirm the antecedent or deny the consequent. c) The major premise doesn’t include all reasonable alternatives. d) The points of the analogy are not similar.

Communication & Mass Media

The specific purpose includes

a. the main points of the speech b. the general purpose and thesis c. the general purpose and topic d. the general purpose and main points of the speech

Communication & Mass Media

The notion of accrediting correspondents, as they are today, to be acceptable to field commanders began during the Civil War:

a) true; b) false

Communication & Mass Media

There are six criteria that affect the success of a newsletter, according to the text. These include all of the following, EXCEPT: a. Must convey information in some unique way so people pay attention. b. Must fill an unmet need. c. Must be issued with enough frequency that its contents remain timely to itsreadership

d. Must contain many feature stories on employees.

Communication & Mass Media