What are the advantages and disadvantages to the franchisee of having a franchise?
What will be an ideal response?
The franchisee gets the opportunity to start a business with limited capital and to make use of the business experience of others. The franchisee usually received guidance and advice as well as materials to use in advertising and participation in national promotional campaigns. Disadvantages include the control that the franchisor has over the franchisee as well as the requirements of business aspects such as decor, design of uniforms, signage, and details of the business operation.
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The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product
A) an award-winning promotional campaign B) a customer-focused value proposition C) a demand channel D) everyday low pricing E) employee value proposition
Sears, Target, and Kroger are examples of ________
A) voluntary chains B) retailer cooperatives C) corporate chains D) franchise organizations E) warehouse clubs
To alter destructive beliefs, an entrepreneur must:
a. identify the dysfunction and change thoughts to be more irrational b. change thoughts, but not identify dysfunction c. identify the dysfunction and change thoughts to be more rational d. do nothing at all
Personal pronouns are appropriate for cover letters but not for resumes
a. true b. false