Support media cannot be used as a sole medium for advertising.
Answer the following statement true (T) or false (F)
False
Support media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce, or support, their messages. It is important to remember that some of these media are not used only for support, but for some companies may be the primary or sole medium used.
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Which of the following is an example of direct labor cost in a factory?
A) wages of assembly line personnel B) salary of vice president of production C) wages of factory security guard D) salary of production manager
A person's ability to perceive differences in stimuli is referred to as
A. selective retention. B. selective comprehension. C. stimulus discrimination. D. routine problem solving. E. stimulus generalization.
Under U.S. GAAP and IFRS reporting standards, management assesses the firm's assets for impairment at each reporting date by determining if impairment indicators are present. Impairment indicators do not include
a. the decline in the market value of an asset significantly beyond what would be expected because of use or the passage of time. b. significant adverse changes in the entity's technological environment. c. significant adverse changes in the entity's economic environment. d. significant adverse changes in the entity's legal environment. e. significant adverse changes in the entity's Chief Executive Officer's health.
If a client calls the law office that prepared her will and to make one minor change to that will, that client may execute:
A) a pour-over trust. B) a pour-over will. C) a codicil. D) a trust.