Compare and contrast syndicated research with custom research
What will be an ideal response?
Syndicated research is general information collected by firms on a regular basis to be sold to other firms. Custom research is information collected for a single firm to provide answers to that firm's specific questions.
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The Halo Effect is best avoided by:
A) doing a couple of things wrong during the entire research project B) mixing favorable and unfavorable endpoints on a scale C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the bad questions D) substituting "good" measurements to replace those thought to be faulty E) none of the above; the Halo Effect cannot be avoided
Paired comparison scaling is useful when the number of brands is large, because it requires direct comparison and overt choice
Indicate whether the statement is true or false
Which of the following is not true regarding accounting theory?
a. It includes concepts, valuation models, and hypotheses. b. It is developed and refined by the process of accounting research. c. It is concerned with improving financial accounting and statement presentation. d. It is concerned with insuring that managers and investors are in agreement on how to improve financial statements.
The ________ doctrine holds that courts should apply the law of the state that has the most interest in determining the outcome of the dispute
A. act of state B. vested rights C. most significant relationship D. governmental interest