Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________
A) vertical marketing channel
B) green supply chain
C) multitiered marketing channel
D) intermodal transportation system
E) hybrid distribution system
B
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Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand
A) conflict B) parity C) inflection D) difference E) presence
The future value of a cash flow is always larger than the present value of that cash flow
Indicate whether the statement is true or false
The Acme Global Corporation prefers to concentrate decision making at the top of the organizational chart. This allows the company to focus on hiring good decision makers in only a few jobs. This would indicate that Acme Global has a high degree of _________ in its structure.
A. centralization B. vertical differentiation C. horizontal differentiation D. formalization E. None of the above
Using the ________ method of projecting cash flow, adjustments are made to net income based on the fact that cash may not actually be received or disbursed.
A. pro forma B. direct C. indirect D. break-even