Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A) market segmentation
B) the production concept
C) the marketing concept
D) the inside-out perspective
E) marketing myopia
C
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Which of the following is considered a strategic advantage of the first-mover?
A. Technological literacy B. Superior brand name C. High market value D. Guaranteed long-term success
Smaller companies may lack the skills and resources needed to serve larger segments
Indicate whether the statement is true or false
Trends for the next decade include all of the following except:
A. Green products B. Health Maintenance C. Clean energy D. New age music
Direct marketing lets an advertiser
A. create a desirable mood in consumers. B. market its products in a cost-efficient manner. C. build a credible image about a company's product by using direct mails. D. make accurate mailing lists consistently for targeting potential customers. E. reach a large number of people and reduce or eliminate waste coverage.