Segmenting by customer type allows business marketers to tailor their marketing mixes to the common needs of particular types of organizations or industries.
Answer the following statement true (T) or false (F)
False
The purpose of market segmentation, in both consumer and business markets, is to identify marketing opportunities Segmenting by customer type allows business marketers to tailor their marketing mixes to the unique needs of particular types of organizations or industries. See 8-5: Bases for segmenting Business markets.
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Use of market transfer prices
a. is the only acceptable approach in a free enterprise economy. b. usually does not cause the selling division to ignore negotiating attempts by the buying division. c. may cause an internal shortage of materials. d. usually does not work against the operating objectives of the company as a whole.
The total manufacturing cost variance is
A) the difference between actual costs and standard costs for units produced. B) the flexible budget variance plus the time variance C) the difference between planned costs and standard costs for units produced D) none of the above.
_____________ refers to the employee’s ability and willingness to learn.
A. Employee self-efficacy B. Employee readiness C. Employee capability D. Employee desire E. Employee requirement
Which of the following is a function of the European Council?
A. It is responsible for overseeing the implementation of the treaties that establish the EU. B. It coordinates the economic policies of the member states. C. It acts as the principal initiator of overall policy for the EU. D. It represents the EU internationally.