The two types of shopping products are:
A. unsought and convenience
B. generic and family
C. exclusive and intensive
D. heterogeneous and homogeneous
E. consumer and business
Answer: D
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Earned media is the use of traditional print and broadcast advertising as well as advertising on social networks.
Answer the following statement true (T) or false (F)
Which of the following statements about Internet resources is correct?
a. Resources must be reliable and credible to appear on the Internet. b. Internet resources may be used without concern for copyright, since materials must be cleared for posting before appearing on the Internet. c. Because of the vast material available on the Internet, the technologically capable business researcher no longer needs to rely on traditional library research. d. Partial text of articles and documents are often available via the Internet, while full texts may only be available in published form.
Google is known for its successful products. It has the most popular search engine in the world, and its Android operating system gives competitor Apple a run for its money in the smartphone industry. Google has expanded into so many areas that it reorganized into a holding company called Alphabet. This holding firm includes Google as a search engine company as well as a number of other companies. According to the CEO, the new holding company will allow each firm to run more independently, which in turn keeps them more flexible to market opportunities. Google is also known for its strong lobbying efforts, having spent more than $4.5 million on lobbying within a four-month period. Google has most likely adopted a ____________ approach to environmental forces.
A. proactive B. reactive C. economic D. sociocultural E. monopolistic
A single-sampling plan by attributes is needed for a purchased component. Given the following information, what is the consumer's risk? Table G.1 is appended to this exam
Sample size = 50 Acceptance number (c) = 3 Acceptance quality level (AQL ) = 0.01 Lot tolerance proportion defective (LTPD) = 0.04 A) greater than or equal to 0 but less than or equal to 0.25 B) greater than 0.25 but less than or equal to 0.50 C) greater than 0.50 but less than or equal to 0.75 D) greater than 0.75 but less than or equal to 1.00