Public relations practitioners who expect to remain effective must justify the trust of the news media by being:
a. accurate.
b. truthful.
c. Reliable.
d. all of the above.
D
Communication & Mass Media
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In regard to the number of dailies owned, the largest U.S. based newspaper chain is __________
Fill in the blank with correct word
Communication & Mass Media
Your textbook describes four good sources of stories:
front page newspaper stories, another person's most embarrassing moment, reference books of stories for speakers, and children's books. Indicate whether the statement is true or false
Communication & Mass Media
The values and views endorsed by a society at any given time are arbitrary and subject to change
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media
The way you distribute a brochure will not influence its overall design
Indicate whether the statement is true or false
Communication & Mass Media