Public relations practitioners who expect to remain effective must justify the trust of the news media by being:

a. accurate.
b. truthful.
c. Reliable.
d. all of the above.


D

Communication & Mass Media

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In regard to the number of dailies owned, the largest U.S. based newspaper chain is __________

Fill in the blank with correct word

Communication & Mass Media

Your textbook describes four good sources of stories:

front page newspaper stories, another person's most embarrassing moment, reference books of stories for speakers, and children's books. Indicate whether the statement is true or false

Communication & Mass Media

The values and views endorsed by a society at any given time are arbitrary and subject to change

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

The way you distribute a brochure will not influence its overall design

Indicate whether the statement is true or false

Communication & Mass Media