The key to effective ___________ is that they last.
A. contests.
B. samples.
C. specialties.
D. trade shows.
Answer: C
You might also like to view...
Opportunities to see (OTS) measures the impact or intensity of a media plan
Indicate whether the statement is true or false
Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:
A) permits direct marketing that has been customized B) allows a company to personalize its website C) engages the consumer with the company and product in some way D) allows for modifying the product to fit the needs of the consumer
If a business firm takes out a loan from a bank, but does not use the funds as the bank intended, the problem is
A. moral hazard. B. adverse selection. C. intermediation. D. securitization.
Merchandise inventory at the end of the year was inadvertently overstated. Which of the following statements correctly states the effect of the error on net income, assets, and owner's equity?
A) net income is overstated, assets are overstated, owner's equity is understated B) net income is overstated, assets are overstated, owner's equity is overstated C) net income is understated, assets are understated, owner's equity is understated D) net income is understated, assets are understated, owner's equity is overstated