In the VALS framework, consumers who place importance on image - not as evidence of power or status, but as an expression of cultivated tastes, independence, and character - are referred to as ________.
A. Strivers
B. Makers
C. Innovators
D. Achievers
E. Actualizers
Answer: C
Business
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What will be an ideal response?
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All customers have the same reference price for the same basic type of purchase.
Answer the following statement true (T) or false (F)
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______________ is a proactive influence tactic that seeks others’ participation in a decision.
a. Rational persuasion b. Inspirational appeal c. Consultation d. Collaboration
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If a $10,000 face value discount bond maturing in one year is selling for $9,000, then its yield to maturity is approximately
A) 9 percent. B) 10 percent. C) 11 percent. D) 12 percent.
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