A study conducted by Roobina Ohanian about consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity is his or her perceived
A. likability.
B. similarity.
C. trustworthiness.
D. attractiveness.
E. expertise.
Answer: E
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A) variance B) correlation coefficient C) residual D) standard deviation E) mean
Which is the correct comparative form of easy?
A) easyer B) more easy C) easiest D) easier
Thornbrough Corporation produces and sells a single product with the following characteristics: Per UnitPercent of SalesSelling price$220 100%Variable expenses 44 20%Contribution margin$176 80% The company is currently selling 7,000 units per month. Fixed expenses are $901,000 per month. Management is considering using a new component that would increase the unit variable cost by $11. Since the new component would increase the features of the company's product, the marketing manager predicts that monthly sales would increase by 500 units. What should be the overall effect on the company's monthly net operating income of this change?
A. increase of $5,500 B. increase of $82,500 C. decrease of $5,500 D. decrease of $82,500
Explain the special circumstances exception. Who has the burden of proof to show special circumstances?