Describe the major types of media and the advantages of each
What will be an ideal response?
a. Television – TV can reach many people quickly and efficiently and it is also the best medium for action and image advertising.
b. Magazines and newspapers – print is much better for complicated messages. In addition, print has archival value because it can be stored.
c. Radio – is an excellent medium because of its low cost, attentive audience, and creative flexibility.
d. Outdoor – billboards are a good medium for reminder and image advertising, but the images can be fleeting as you drive by.
e. Cable TV – is a nice hybrid of radio and television because it has the best features of both.
f. The World Wide Web – because of the explosion of consumer use of the Web, advertisers have begun to look at it as a viable medium.
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If Canada imposes a tariff on imports, Canada's
a. terms of trade will improve and volume of imports will decrease. b. terms of trade will worsen and volume of imports will decrease. c. terms of trade will improve and volume of imports will increase. d. terms of trade will worsen and volume of imports will increase.
Which of the following statements is/are true about the pH scale?The scale ranges from 1 to 15.
Answer the following statement true (T) or false (F)
Most companies today follow the U.S. Postal Service recommendation to key the recipient's address in a letter in all capital letters with no punctuation
Indicate whether the statement is true or false
Which of the following would be a bearer instrument?
a. A check payable to "cash." b. A check that says "pay to the order of John Jones." c. A check that says "pay to the order of bearer." d. A check payable to "cash" or a check that says "pay to the order of bearer."