In which of the following cases is Royalty Chocolates repositioning its products?

A) When sales fell due to concerns about chocolate's high calorie count, Royalty Chocolates
advertised its products as decadent gifts for bridal showers and weddings.
B) Royalty Chocolates publicized its use of free -trade and organic ingredients to distinguish
itself from competitors.
C) When sales fell due to a product safety scare, Royalty Chocolates embarked on an
extensive ad campaign to reinforce its brand identity in the minds of consumers.
D) Royalty Chocolates decided to sell its chocolates in the familiar bar form as consumers
associate this form with chocolate.


A

Business

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