According to the Leckenby and Wedding categories for copy testing, which of the following dependent variables are part of the cognitive dimension of impact?
a. Attitude change
b. Exposure
c. Intention to buy
d. Liking/disliking
b
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Legendary CBS Evening News anchor Walter Cronkite was famous for saying this outro every night to end his broadcast:
a. “And that’s the way it is.” b. “That’s all folks.” c. “Good night and God bless.” d. “All’s well that ends well.”
If you try to relate new information to old information, your listeners will tend to
a. forget the old information that they already know. b. perceive the new information as even more strange and unfamiliar. c. learn the new information more easily. d. be bored with or uninterested in the new information.
It can be difficult for people to understand more complex topics via ______.
A. radio B. TV C. Twitter D. computers
Discuss three of the five assumptions about intercultural communication and provide examples.
What will be an ideal response?