One of the criteria for segmenting a market is that the market should be actionable, meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product, how it adds value to the consumer, and ultimately how to purchase it.
Answer the following statement true (T) or false (F)
True
For a segment to be actionable, marketers should be able to develop strategies that can attract certain market segments to their firms' goods and services.
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In many organizations ______________________________ do the actual buying
Fill in the blank(s) with correct word
Which of the following is the key to success in global marketing?
A) maturity of a product B) location of production C) understanding of the market and the customer D) availability of skilled labor
Trade promotion is the smallest part of the advertising/promotion budget
Indicate whether the statement is true or false
In financial statement analysis, ratios are:
a. the only type of analysis where industry data are available. b. absolute numbers converted to a common base. c. fractions usually expressed in percent or times. d. the only indication of the financial position of the firm. e. None of the answers are correct.